For an ICT reseller, the products you put in front of your clients are an extension of your reputation. If something works, your clients trust you more. If something breaks, you're the one fielding the calls, no matter who actually built the platform. Digital signage is no exception. It's one of those services where reliability isn't a nice-to-have. It's the entire value proposition.
De Vrieze Networking found themselves in the position a lot of ICT companies eventually face. They had clients running on a digital signage platform that wasn't holding up, and the problems were starting to affect both end-user satisfaction and the reseller's own ability to deliver a clean service. This is how the move to Castit changed that, and how a reseller partnership grew out of it.
About the Client
De Vrieze Networking is an established ICT company based in the Netherlands, providing a broad spectrum of services to its clients. Their offering covers network solutions, infrastructure, support, and digital signage, and they're recognized for the kind of practical, hands-on approach that mid-market and SME clients rely on. When something goes wrong with the technology powering a business, De Vrieze is who clients call.
The relationship between De Vrieze and Castit started in 2019, when De Vrieze reached out about a custom touchscreen solution. That first project went well, and the working relationship grew from there into a broader partnership covering more digital signage projects and, eventually, a full reseller agreement.
The Challenges
The clients De Vrieze was supporting had been running on a different digital signage platform, and it wasn't working. The problems were specific, recurring, and the kind that erode trust quickly:
- Usability issues. The old system was confusing to access and difficult to navigate. End users couldn't manage their own signage properly, which meant they were either calling for help constantly or simply not using the system to its full potential.
- Stability issues. Frequent crashes and platform instability caused real disruptions. Downtime on a digital signage screen might not bring a business to its knees, but when it happens repeatedly, it affects everything from customer-facing displays to internal communications, and it puts the reseller in an awkward position.
- Lack of customization. The previous system didn't give De Vrieze or their clients enough flexibility to adapt the signage to specific business needs. A reseller without configuration options is essentially handing clients a fixed product, which limits both the value of the offering and the room to differentiate.
What De Vrieze needed was a platform stable enough to disappear into the background of day-to-day operations, intuitive enough that clients could manage it themselves, and flexible enough to fit the variety of use cases their portfolio covers.
The Castit Solution
Castit's approach with De Vrieze was practical and partnership-led. Show them the platform, transition their clients carefully, and build a foundation for an ongoing reseller relationship.
- Live demonstration and reseller agreement. It started with a live demo of Castit's digital signage software, walking De Vrieze through the interface, the management tools, and the robust features that set the platform apart from what their clients had been struggling with. After some negotiations, De Vrieze signed Castit's reseller agreement, formalizing a partnership that extended well beyond the first set of client migrations.
- Seamless transition and customization. Castit and De Vrieze worked closely together to plan and execute the transition of 6 to 7 clients from the old platform onto Castit. Each client's signage was customized to meet their specific needs, with detailed training and ongoing support provided throughout. The goal was a smooth handover, not just a technical migration, so that everyone involved felt comfortable and confident using the new system from day one.
- Enhanced stability and user experience. Castit's platform is built with reliability and ease of use as core priorities. End users at De Vrieze's clients can now navigate and manage their content intuitively, without the friction and crashes that defined the previous setup. The result is a system that quietly does its job, which is exactly what good digital signage software should do.
The Results and Impact
The switch had a clear impact on both De Vrieze's clients and on De Vrieze's own service offering.
- Client satisfaction went up. De Vrieze reported a noticeable increase in client satisfaction following the transition. The new platform was praised specifically for its reliability and ease of use, both of which translated into a more positive experience for the people actually using the screens.
- Downtime and technical issues dropped sharply. The stability of the Castit platform meant fewer disruptions, fewer support calls, and fewer interruptions to client operations. When signage software works the way it's supposed to, it stops being a topic of conversation, which is the best outcome a reseller can ask for.
- Client relationships got stronger. By providing a better solution, De Vrieze strengthened its relationships with existing clients and reinforced its position as a trusted ICT partner committed to delivering high-quality services. Solving a problem clients were actively frustrated with builds the kind of trust that translates into more business over time.
- The reseller relationship has set the stage for growth. With the initial client transitions behind them, De Vrieze is well positioned to expand their digital signage business further. Positive feedback and improved satisfaction have created a strong foundation for additional client acquisition and continued collaboration with Castit.
Digital Signage Works for ICT Resellers and Service Providers
De Vrieze's experience reflects something true for a lot of ICT resellers and managed service providers: the platforms you put in front of your clients become part of your brand. A signage solution that's unstable or hard to use doesn't just frustrate end users. It creates work for the reseller and erodes the relationship over time. A platform that's reliable, intuitive, and easy to customize does the opposite. It quietly strengthens the reseller's position with every client it supports.
For ICT companies, MSPs, and resellers, the value of partnering with Castit is in the combination of platform quality and a partnership approach. Centrally managed software, flexible customization, robust hardware compatibility, hands-on transition support, and a reseller relationship that's set up to grow alongside your business. Clients get a better product, and resellers get a partner that actually shows up.
If your company is currently dealing with an unstable signage platform, frustrated clients, or limited room to customize what you offer, Castit is worth a closer look. The platform is built to scale, easy to manage, and backed by a team that takes reseller relationships seriously. Visit Castit to learn more, or reach out to talk through what a reseller partnership could look like for your business.
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