From Unused Screens to Dynamic Displays: How Hermadix Revolutionized Their Communication

By implementing digital signage for outdoor living areas across their facility, our client achieved significant improvements in information dissemination, employee engagement, and customer experience.

 

Client Background

When Hermadix, a top brand in outdoor wood care products, contacted Castit Digital Signage Software, they were not only seeking a fresh method to communicate information. With a focus on creativity and environmental responsibility, our client has built a strong reputation in the outdoor living sector over many years.

 

Hermadix ad running on the TV in the showroom

 

The Challenge: transform outdated technology into fresh prospects

When the client contacted us, they were not just seeking a different means to communicate information. The potential client (at the time) was sitting on a goldmine of untapped potential: a collection of old smart TVs placed throughout their facility. These hardware devices had become little more than expensive wall decorations, and silent hardware pieces that lay down in their showroom, canteen, and main office.

The question was simple: Could these forgotten screens be transformed into powerful communication tools?

 

The Castit Solution: Breathing New Life into Old Hardware

Now let's enter Castit Digital Signage Software. Our team saw not just "old" TVs, but a network of opportunities waiting to be unlocked. Here's how we turned client's dusty displays into dynamic digital signage for their outdoor living area showcase:

1. Smart TV Revival: Our software is seamlessly integrated with client's existing hardware, and no expensive upgrades are required
2. Unified Control Center: We implemented a centralized dashboard, giving the client the power to manage content across all screens from one location
3. Content Variety: From product demos to employee schedules, we enabled a mix of media types to keep information fresh and engaging
4. Targeted Messaging: Each screen—showroom, canteen, and office—could now display content tailored to its specific audience

 

The Implementation: A Strategy with Three Key Components

Instead of a universal solution, we developed a plan that catered to the specific requirements of each room.

 

1. Showroom: The Product Showcase

• Before: Static displays and printed catalogs
• After: Dynamic product demonstrations, live pricing updates, and interactive customer experiences

 

2. Canteen: The Communication Hub

• Before: Cluttered bulletin boards and outdated memos
• After: Real-time company news, employee recognition, and important announcements

 

3. Main Office: The Operational Nucleus

• Before: Scattered information and inconsistent updates
• After: Live production schedules, KPI dashboards, and streamlined internal communications

 

Metro News app running via Castit on the TV in the canteen

 

The Results

The impact of our digital signage solution was immediate:

• Increase in employee engagement with company communications
• Boost in showroom sales conversions
• Reduction in internal email traffic for routine updates
• Hardware Cost Savings by utilizing existing smart TVs

But the most telling result? The client was so impressed with the results that they committed to a 2-year subscription upfront.

 

Beyond the Results: The Client's Experience

Let's hear from the team at Hermadix:

"We never imagined our old TVs could become such powerful tools. Castit didn't just sell us software; they gave us a whole new way to communicate. Our showroom feels alive, our employees are more connected than ever, and we're seeing real results in our bottom line."

 

Key Takeaways: Lessons for Every Business

Our client's journey offers valuable insights for any company looking to enhance their communication:

1. Look for Hidden Potential: Your next great communication tool might already be hanging on your wall
2. Tailor Your Approach: Different spaces need different content strategies
3. Engage on Multiple Levels: From customers to employees, digital signage can reach every part of your business
4. Measure and Adapt: Use the data from your digital signage to continuously improve your communication strategy

 

Your Turn: Reimagine Your Communication

Are you ready to transform your outdated displays into dynamic digital signage for your outdoor living area or any other space in your business? Here's how to get started:

• Audit Your Hardware: What screens do you already have that could be put to better use?
• Identify Your Communication Gaps: Where could better information flow make a difference in your business?
• Envision the Possibilities: Think beyond basic signage. How could dynamic, targeted content change your customer and employee experience?

Don't let your valuable screen real estate go to waste. Discover how Castit Digital Signage Software can revolutionize your communication strategy, just like we did for our client.

Transform your "old" screens into powerful communication tools. Your displays are waiting to tell your story.

 

 

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