Unused Screens Transformed Into Dynamic Tools for an Outdoor Products Manufacturer

Most companies already own the screens they need. They just aren't using them. Somewhere in the building there's a smart TV that showed a product video once, played a looping slideshow for a while, and then quietly became a wall decoration. It still works. It's still plugged in. It just doesn't do anything anymore.

Hermadix found themselves in exactly that situation, and instead of replacing hardware or giving up on the screens, they asked a better question: could the TVs they already had become something useful again? This is the story of how that turned into a facility-wide digital signage rollout, with no new displays purchased.

About the Client

Hermadix is a Dutch manufacturer of high-quality outdoor wood care products, based in the Netherlands and established as one of the leading brands in its category. The company produces stains, oils, and protective finishes designed for wooden furniture, cladding, fences, and outdoor structures, with a long-standing emphasis on craftsmanship, environmental responsibility, and products that hold up to real outdoor conditions.

Like many well-established manufacturers, Hermadix operates across several internal environments that each have their own communication needs. A showroom where customers, dealers, and partners come to see the product range. A canteen where employees take breaks, catch up, and pick up news about the company. A main office where production schedules, KPIs, and day-to-day operational updates need to stay visible. Each space has a different audience, and historically, each space was communicating in its own way, with mixed results.

Hermadix ad running on the TV in the showroom

The Challenges

When Hermadix reached out to Castit, they weren't just looking for a new way to share information. They had a collection of smart TVs placed across their facility, in the showroom, the canteen, and the main office, that had effectively stopped earning their keep. The screens were still on the wall. They just weren't doing much. The situation pointed to a set of connected problems:

• Underused hardware. Perfectly functional smart TVs were sitting idle, adding nothing to day-to-day operations and essentially acting as expensive wall decorations.
• Static showroom experience. Customers walking through the showroom were relying on printed catalogs and static displays to understand a product range that deserved more dynamic presentation.
• Cluttered internal communication. The canteen bulletin board was doing what bulletin boards always do: collecting outdated memos, competing for attention, and losing.
• Inconsistent operational updates. In the main office, information was scattered. Production schedules, KPIs, and internal updates reached people through different channels, at different times, with no single place where teams could see the current picture.

The question Hermadix brought to Castit was simple: could those forgotten screens be turned into useful communication tools, without buying new hardware?

The Castit Solution

Castit's answer was to treat the existing TVs not as a limitation, but as a ready-made network waiting to be activated. Here's how that came together.

• Smart TV revival. Castit's software integrated directly with Hermadix's existing smart TVs, so no expensive upgrades or hardware replacements were needed. The screens already on the walls became the displays for the new signage network, the investment went into software and strategy, not into hardware the company didn't need.
• A unified control center. A centralized cloud-based dashboard gives Hermadix the ability to manage all content across every screen from one place. Showroom, canteen, office, all handled from the same interface, with updates going live in seconds.
• Content variety. The platform supports a mix of media types, from product demos and promotional videos to live apps, schedules, dashboards, and news feeds. That flexibility is what made it possible to use the same system for very different purposes in different rooms.
• Targeted messaging by location. Each screen plays content tailored to the people in front of it. The showroom sees product-focused content. The canteen sees company-focused content. The office sees operational content. A single platform, but three distinct audiences served with the right material for each.

Implementation: A Room-by-Room Strategy

Instead of applying the same template across the building, Castit and Hermadix built a specific content strategy for each of the three spaces.

Showroom — the product showcase. The old static displays and printed catalogs gave way to dynamic product demonstrations, live pricing updates, and richer, more interactive customer experiences. The showroom now feels like an active space that tells the Hermadix story, rather than a passive room where customers flip through a brochure.

Canteen — the communication hub. The cluttered bulletin board and outdated memos were replaced by real-time company news, employee recognition, and important announcements, displayed in the space where employees naturally spend downtime and actually read what's in front of them. News apps, like Metro News running through Castit, add relevant external content to keep the screens engaging even between company updates.

Main office — the operational nucleus. Scattered information and inconsistent updates were replaced with live production schedules, KPI dashboards, and streamlined internal communications. Teams now walk into the office with a clear view of where the operation stands and what matters most that day.

Metro News app running via Castit on the TV in the canteen

The Results and Impact

The impact showed up quickly across the business.

Higher Engagement

More Showroom Sales

Less Email Noise

Minimal Hardware Cost

The Results and Impact The impact showed up quickly across the business. Employee engagement with company communications went up. Information in the canteen actually gets read now, because it's visible, current, and presented in a format that invites attention rather than fatigue. Showroom sales conversions improved. A more dynamic, product-forward environment helps close the gap between interest and decision, customers engage more with the product range when it's presented with video, demos, and up-to-date pricing instead of printed catalogs. Internal email traffic for routine updates dropped. Many of the announcements that used to land in inboxes now live on the screens instead, which means fewer emails, less inbox noise, and updates that reach the people who aren't at a desk all day. Hardware costs were kept minimal. By reusing the smart TVs already installed throughout the facility, Hermadix avoided the capital expense of new displays entirely and redirected the budget into the software and content strategy that actually drive the results. The clearest signal of confidence in the system came from Hermadix themselves: they committed to a two-year subscription upfront, reflecting how quickly the platform earned its place in their operation.

• Employee engagement with company communications went up. Information in the canteen actually gets read now, because it's visible, current, and presented in a format that invites attention rather than fatigue.
• Showroom sales conversions improved. A more dynamic, product-forward environment helps close the gap between interest and decision, customers engage more with the product range when it's presented with video, demos, and up-to-date pricing instead of printed catalogs.
• Internal email traffic for routine updates dropped. Many of the announcements that used to land in inboxes now live on the screens instead, which means fewer emails, less inbox noise, and updates that reach the people who aren't at a desk all day.
• Hardware costs were kept minimal. By reusing the smart TVs already installed throughout the facility, Hermadix avoided the capital expense of new displays entirely and redirected the budget into the software and content strategy that actually drive the results.

The clearest signal of confidence in the system came from Hermadix themselves: they committed to a two-year subscription upfront, reflecting how quickly the platform earned its place in their operation.

A few lessons stand out from this project. The next great communication tool might already be hanging on your wall, untapped hardware is more common than most companies realize. Different spaces need different content strategies, and a one-size-fits-all approach leaves engagement on the table. Digital signage can reach every part of a business, from customers in the showroom to employees in the break room to operations teams in the office. And measurement matters. The data from signage helps refine the strategy over time.

Digital Signage Works for Manufacturers and Outdoor Product Brands

Hermadix's experience points to something true for a lot of manufacturers: the opportunity isn't always about adding more technology, but about activating what's already in place. Showrooms, production areas, canteens, and offices are full of communication moments that static materials can't capture well, and full of existing screens that could be doing the job.

For manufacturers and branded product companies, the value of digital signage is in combining customer-facing storytelling with internal operational communication on the same platform. The showroom becomes a more compelling sales environment. The canteen becomes a real internal news channel. The office becomes a clearer operational picture. All managed from one place, and all sized to the realities of a working manufacturing business.

If your company has underused screens on the walls, scattered internal communication, or a showroom that isn't pulling its weight, Castit is worth exploring. The platform works with hardware you likely already own, scales from a few displays to a full network, and is designed to be managed without a dedicated IT team. Visit Castit to learn more, or reach out to talk through what a setup would look like in your facility.

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