In beauty, the experience is the product. The lighting, the music, the way the shelves are arranged, the conversations between stylist and client. All of it shapes how a salon feels and what customers walk out the door with. Haircare products sit somewhere in the middle of that experience. They're often top quality, often beautifully designed, and very often overlooked, sitting on a shelf while customers wait, browse, and leave without realizing what's there.
LM Haarmode came to Castit looking to fix exactly that. They had great products. They just needed a better way to put them in front of the people who would love them. This is how a single digital signage screen reshaped product visibility, customer engagement, and in-salon sales.
About the Client
LM Haarmode is a contemporary hair salon based in the Netherlands, run by Lidy and her team. The salon offers a full range of professional hair services, including cuts, color, treatments, and styling, alongside a curated selection of haircare products chosen to support what the team does in the chair. LM Haarmode has built its reputation on the combination of skilled work, a welcoming atmosphere, and a strong sense of style that keeps clients coming back.
Like most modern salons, LM Haarmode operates in a competitive local market where the in-salon experience is part of the offer itself. Customers don't just expect a great cut. They expect a space that feels current, professional, and engaging from the moment they walk in. Communication, branding, and the way a salon presents its products are all part of how that experience comes across.
Hair product video ad running on the TV screen
The Challenges
LM Haarmode was strong on services, but the salon's product side wasn't pulling its weight. A few specific issues kept showing up:
- Limited product visibility. A range of high-quality haircare products sat on the shelves without much to draw attention to them. Customers passed by without engaging, and many left without considering products that would have suited them well.
- Missed revenue opportunities. The gap between "we carry this product" and "the customer noticed it and asked about it" was costing real revenue. The products were there. The awareness wasn't.
- A static in-salon experience. Static shelves and printed promotional cards weren't doing much to create the modern, dynamic atmosphere the team wanted to project.
- No easy way to highlight what's new. Seasonal promotions, new product arrivals, and special offers had no consistent channel, which meant they often weren't communicated at all.
What Lidy at the company wanted was simple: make the products visible, make the salon feel as modern as the work happening inside it, and give customers something engaging to look at while they waited.
The Castit Solution
Castit's recommendation was deliberately straightforward. Start with a single screen, placed where it would do the most work. No oversized rollout, no complicated hardware setup. Just a focused solution that fit the salon environment and could grow with the business.
- Dynamic content display. A single screen was installed in a highly visible spot in the salon, set up to display rotating content throughout the day, including promotional videos, product images, special offers, and seasonal discounts. Whether a customer is waiting for an appointment, sitting in the chair, or browsing on their way out, the screen is doing its job, quietly turning idle moments into product discovery.
- Product promotion and branding. With Castit's apps and content tools, LM Haarmode can spotlight specific products, explain their benefits through short videos, and tell a richer story than any product card on a shelf could. Customers see what a product does, not just what it looks like, which makes it much easier for them to picture using it themselves.
- Easy updates and flexibility. Beauty moves fast. New launches, new trends, new seasonal looks all need to land in the salon quickly. Castit's platform lets the team change content in a few clicks, from a phone or laptop, with no specialist skills required. A new product arrives Monday morning, and it's on the screen by Monday afternoon.
- Room to grow. The salon started with one screen, but the platform is built to scale. As the impact has become clear, planning for additional screens has already started, and because the system is centrally managed, adding more displays doesn't add complexity to the day-to-day.
Hair products video running via Castit on the TV
The Results and Impact
The effect of the new screen showed up quickly, and across several parts of the business.
- Product sales went up. Within the first three months of using Castit, LM Haarmode saw an increase in haircare product sales. Customers became more aware of what was on offer, and the dynamic visuals built an emotional connection with the products that static shelves had never been able to deliver.
- Customer engagement improved. Clients started interacting with the screen, asking questions about featured products, asking about ingredients or how something would suit their hair, and making spontaneous purchases at the end of their appointments. The screen became a conversation starter, not just a display.
- Brand recall got stronger. Continuous, well-presented promotional content kept the salon's services and products in customers' minds even after they left. That translated into product inquiries between appointments and a stronger sense of LM Haarmode as a brand, not just a place to get a haircut.
The speed at which digital signage transformed our salon was truly astonishing. We have always had faith in the excellence of our hair products, but expressing that worth to customers was a challenge. With Castit screen, we can present all content in an engaging and visually appealing manner. Additionally, it is simple to update - we can maintain fresh and relevant content effortlessly. We've noticed a rise in product purchases and intend to incorporate additional screens in the future.
— Lidy, LM HaarmodeDigital Signage Works for Hair Salons and Beauty Businesses
LM Haarmode's experience reflects a broader truth about the beauty industry: a salon's products deserve the same care in presentation as the services themselves. The shelves matter, the lighting matters, and increasingly, the screen matters too. Customers who spend time in salons are an attentive, engaged audience. They're already there, often relaxed, often curious. A well-placed display turns that attention into product awareness, and product awareness into sales.
For hair salons, barbershops, beauty studios, and spas, the value of digital signage is in combining promotion, education, and atmosphere on a single screen. Promotional content drives spontaneous purchases. Short product videos answer the questions customers don't always ask out loud. Seasonal campaigns land instantly, without printing anything. And as the business grows, the platform grows with it. One screen becomes two, two become a small network across multiple locations, all managed from the same place.
If your salon, barbershop, or beauty business is looking for a simple way to raise product visibility, modernize the in-salon experience, and grow product sales, Castit is worth a look. The platform is affordable to start, easy to manage without specialist skills, and designed to scale as your business does. Visit Castit to learn more, or reach out to talk through what a setup would look like for your salon.
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