Boosted Lease Awareness Through Interactive Kiosks for a European Mobility Company

Walking into a car dealership used to be a mostly one-way experience. Visitors looked at the vehicles, maybe picked up a brochure, talked to a salesperson if they were ready to, and left. Anything they wanted to dig deeper into, lease terms, configurations, current promotions, happened later, online, on their own time, often somewhere else. The gap between showroom and website was wide, and most of it was filled with static posters and printed leaflets.

Leasys came to Castit wanting to close that gap. Not with another screen on the wall, but with an interactive tool that could put the full depth of their leasing offer in front of every visitor, in every dealership, without waiting on a salesperson or a printed flyer that was already out of date. What follows is how that network of interactive kiosks was built, rolled out across Europe, and put to work.

About the Client

Leasys is one of the leading mobility companies in Europe, part of the Stellantis group and a subsidiary of FCA Bank. Leasys provides flexible leasing, long-term rental, and mobility services across multiple European countries, serving both private customers and businesses. Their offer covers everything from traditional long-term lease to subscription-based mobility and electric vehicle programs, built around the idea that modern transportation should be flexible, environmentally responsible, and easy to access.

Operating across a multi-country dealership network means Leasys' customer touchpoints extend far beyond any single showroom. A visitor in one country should encounter the same brand, the same product depth, and the same quality of information as a visitor in another. Keeping that experience consistent, and keeping it up to date, is a real challenge for any mobility company with reach at that scale.

Digital signage touchscreen totem in the car dealership

The Challenges

Leasys identified a set of related challenges in how their leasing offer was being communicated inside dealerships.

• Limited lease awareness. Traditional static displays, posters, brochures, printed price sheets, were failing to effectively promote leasing options to the visitors walking through the dealership doors. The information was available, but not in a form that invited engagement.
• A disconnected customer journey. Visitors who became interested in a lease option during a dealership visit often had no easy way to explore it further in the moment. The in-dealership experience and the rich online leasing resources lived in two separate worlds, with a gap in between.
• Inconsistent branding. Promotional materials varied from location to location, which led to inconsistent brand messaging across the network. For a company with a strong brand identity and a multi-country presence, that inconsistency was a real cost.
• Inefficient lead generation. Manual processes for capturing customer interest, handwritten forms, sales staff entering data later, informal follow-ups, were slow and prone to errors, and they added friction to a stage of the customer journey that should be frictionless.

What Leasys needed was a solution that would raise the visibility of leasing options, seamlessly connect physical and digital touchpoints, maintain brand consistency across every dealership, and streamline lead capture at the point of interest.

The Castit Solution

Castit proposed an enterprise-level interactive kiosk network, designed around Leasys' specific needs rather than adapted from a generic product. The solution brought together custom software, branded hardware, centralized management, and built-in analytics.

• Custom touchscreen application. Castit built a bespoke overlay application that invites visitors to explore Leasys' leasing websites directly on the kiosk. When the screen isn't in active use, it runs dynamic promotional content, effectively turning every kiosk into both a standalone promotional display and an interactive browsing tool the moment someone walks up to it.
• Branded hardware integration. Ten self-standing touchscreen kiosks (totems) were deployed across selected dealerships. Each kiosk is equipped with a Linux-based PC for reliable, continuous performance, and each is finished in Leasys' white corporate styling with the brand's logo, so the hardware itself reinforces the brand identity rather than sitting in tension with it.
• Centralized content management. All ten kiosks are managed through Castit's cloud-based platform, which means promotional content can be created, updated, and published across the whole network remotely. A single change pushes everywhere, at once, so the network stays consistent without anyone traveling between dealerships to update anything.
• Advanced analytics and tracking. Each kiosk is configured with a unique URL, which makes it possible to track user interactions at individual locations. The team can see which dealerships drive the most engagement, which offers resonate where, and how the network is performing overall.
• Enhanced lead generation. Online forms are integrated directly into the kiosk experience, with completed forms submitted automatically to Leasys' sales team. A visitor interested in a specific lease can register their interest on the spot, and the lead lands in the right inbox within seconds, no paper, no manual entry, no delay.
• Dual-screen functionality. Castit also runs as a second screen, displaying promotional materials in the background while the touchscreen application handles interaction in the foreground. It's a small detail that makes the kiosk area feel more dynamic and more complete.

Implementation Process

The rollout followed a clear, stepwise approach.

• Needs analysis and custom development came first. Castit worked closely with Leasys to understand the network's requirements, and developed features beyond the original agreement, including the successful form submission system, based on what surfaced during that collaboration.
• Hardware setup and integration deployed the ten touchscreen totems across the chosen dealerships, each with a Linux-based PC installed and configured for continuous use in a customer-facing environment.
• Software implementation integrated the custom touchscreen application with Leasys' websites and current offers, and set up unique URLs for each kiosk to enable location-specific tracking.
• Training and onboarding gave Leasys' team the tools to manage the content side of the system confidently, through comprehensive sessions on Castit's content management platform.
• Deployment and final integration made sure each kiosk fit naturally into its dealership environment, with all systems fully operational and connected to Leasys' online resources from day one.

Visitor is completing the form on the touchscreen application

The Results and Impact

The impact of the kiosk network showed up across several dimensions of the business.

More Inquiries

More Website Traffic

Stronger Engagement

Consistent Brand Experience

• Inquiries increased. The interactive kiosks drove more visitors to actively explore leasing options than static displays had, turning passive interest into measurable action.
• Website traffic grew. Direct links from the kiosks to Leasys' online platforms resulted in a clear uplift in site visits from dealership customers, closing the long-standing gap between the showroom and the web experience.
• Brand experience became consistent. Uniform kiosk design, consistent content, and centralized management reinforced a single recognizable brand identity across every dealership in the network, something printed materials had never managed to do reliably.
• Customer engagement improved. Interactive displays captured visitor attention more effectively than static materials. A touchscreen that responds invites exploration in a way that a poster simply doesn't.
• The customer journey flowed more smoothly. The transition from in-dealership exploration to online resources became seamless, giving visitors a coherent experience across channels rather than two disjointed ones.

Looking ahead, Leasys and Castit are already exploring the next phase of the collaboration: developing new interactive features for even stronger customer engagement, integrating E-ink displays for dynamic vehicle specification updates, and expanding the dual-screen functionality for more immersive promotional content.

A few lessons stand out from this project, and they apply well beyond Leasys. Customization, in both software and hardware, is what made the impact possible. Interactive signage drives engagement that static materials can't match. Bridging online and offline touchpoints improves the whole customer journey, not just the moment of interaction. Centralized management is what keeps a multi-location network consistent. And enterprise-level thinking, treating signage as a networked system rather than a collection of individual screens, is what converts the investment into measurable results.

Promo ad for Leasis played from the Castit digital signage web app

Digital Signage Works for Mobility and Dealership Networks

Leasys' rollout reflects a broader truth about the mobility and automotive sector: showrooms and dealerships are information-dense environments where customers increasingly expect digital-quality interaction, not printed brochures. Leasing, subscriptions, and electric vehicle programs all carry more complexity than traditional sales, and they benefit most from tools that let customers explore at their own pace.

For mobility companies with multi-location networks, the value of interactive digital signage is in combining three things at once: richer in-dealership engagement, a direct bridge to online resources, and consistent brand presence across every location, all managed centrally.

If your mobility company, dealership network, or automotive brand is looking to modernize how customers explore your offer inside physical locations, and to connect those touchpoints to your online platforms, Castit is worth exploring. The platform supports interactive applications, branded kiosks, integrated analytics, and centralized management, and it scales from a handful of dealerships to a full European network. Visit Castit to learn more, or reach out to talk through what a setup would look like for your business.

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