Our client greatly improved lease awareness, simplified the customer journey and offered a completely interactive experience for potential clients by introducing a unique digital signage solution for their mobility company.
Client Profile
Leasys, belonging to the Stellantis brand and a subsidiary of FCA Bank, plays a significant role in the European mobility sector. Focusing on innovative leasing and mobility options, our client caters to multiple countries by offering flexible and environmentally friendly transportation options.
Digital signage touchscreen totem in the car dealership
The Challenge: Connecting the Divide Between Digital and Physical
The client faced a critical challenge in its dealership network:
- Limited Lease Awareness: Traditional static displays failed to promote leasing options to dealership visitors effectively
- Disconnected Customer Journey: There was a gap between in-dealership experiences and online leasing resources
- Inconsistent Branding: Varying promotional materials across dealerships led to inconsistent brand messaging
- Inefficient Lead Generation: Manual processes for capturing customer interest were slow and prone to errors
Our client needed a solution that would:
- Increase the visibility of leasing options
- Seamlessly connect physical and digital customer touchpoints
- Maintain brand consistency across all locations
- Streamline the lead generation process
The Castit Solution: Enterprise-Level Interactive Kiosk Network
Castit Digital Signage proposed a tailored solution to address the client's unique needs:
Custom Touchscreen Application
- An overlay application inviting visitors to explore our client's leasing websites
- Dynamic promotional content running when the screen is not in active use
Branded Hardware Integration
- 10 self-standing touchscreen kiosks (totems) across various locations
- Each kiosk is equipped with a Linux-based PC for robust performance
- Customized white kiosks featuring clients' corporate branding and logo
Centralized Content Management
- An easy-to-use platform for managing promotional content across all kiosks
- Ability to update content remotely for all locations
Advanced Analytics and Tracking:
- Unique URL for each kiosk to track user interactions at individual locations
Enhanced Lead Generation:
- Integration of online forms directly on the kiosks
- Automated submission of completed forms to the Sales department
Dual-Screen Functionality:
- Castit operates as a second screen, displaying promotional materials in the background
Implementation Process
The rollout of digital signage for our client's mobility company followed a strategic approach:
1. Needs Analysis and Custom Development:
- Castit team worked closely with the client to understand their requirements and challenges
- Developed additional features beyond the original agreement, including the successful form submission system
2. Hardware Setup and Integration:
- Deployed 10 touchscreen totems across selected dealerships
- Installed and configured Linux-based PCs for each kiosk
3. Software Implementation:
- Integrated the custom touchscreen application with client's websites and offers
- Set up unique URLs for each kiosk to enable location-specific tracking
4. Training and Onboarding:
- Conducted comprehensive training sessions for our client's team on using Castit's content management system
5. Deployment and Integration:
- Install and integrate kiosks seamlessly into dealership environments
- Ensured all systems were fully operational and connected to the client's online resources
Visitor is completing the form on the touchscreen application
Results and Impact
The implementation of Castit's digital signage solution yielded significant benefits for Leasys:
- Increase in Inquiries: The interactive kiosks drove more customers to explore leasing options
- Boost in Website Traffic: Direct links from kiosks resulted in increased visits to Leasys' online platforms
- Consistent Brand Experience: Uniform kiosk design and content across dealerships reinforced brand identity
- Improved Customer Engagement: Interactive displays captured visitor attention more effectively than static materials
- Streamlined Customer Journey: A seamless transition from in-dealership exploration to online resources enhanced the overall customer experience
Future Outlook
Following the success of the initial deployment, our client and Castit are exploring opportunities to expand their collaboration:
- Developing new interactive features to enhance customer engagement further
- Exploring the integration of E-ink displays for dynamic vehicle specification updates
- Enhancing the dual-screen functionality for more immersive promotional content
Promo ad for Leasis played from the Castit digital signage web app
Key Takeaways: Lessons for Every Business
- Customization and Flexibility are Crucial: Tailoring both software and hardware to match specific business needs ensures maximum impact
- Interactive Digital Signage Increases Engagement: Touchscreen kiosks offer a more captivating and efficient method to display mobility solutions
- Seamless integration of online and offline experiences: Linking dealership visits with digital tools enhances the customer's overall journey
- Centralized Management Ensures Consistency: Easy content updates across all locations maintain brand uniformity and message relevance
- Enterprise-Level Solutions Drive Results: A comprehensive, networked approach to digital signage yields significant improvements in customer engagement and lead generation
Transform Your Mobility Business with Castit's Enterprise Digital Signage
Are you ready to revolutionize how you engage with customers in your dealerships or mobility centers? Castit Digital Signage offers tailored enterprise solutions to meet the unique needs of your mobility company.
- Custom Interactive Applications: Designed to showcase your entire product range
- Branded Hardware Solutions: Kiosks and displays that reflect your company's identity
- Centralized Content Management: Easily update and manage content across all locations
- Seamless Integration: Connect your physical locations with your online platforms
Don't let outdated displays hold your mobility business back. Discover how Castit Digital Signage can drive engagement and boost your leasing awareness.
Accelerate your customer engagement with Castit – where innovation meets mobility.
Request Your Custom Digital Signage Demo Today!
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