Vehicle price and specification
Price, monthly payment, trim, and mileage on the car itself, in the brand template of whichever franchise it belongs to.
AUTOMOTIVE
Every vehicle, every bin, every bay, correctly labeled
Automotive sites are full of things that carry their own information. A car has a price and a specification, a bin has a part number, a bay has a job on it. Castit puts wireless e-paper labels on all of them, and runs the screens across the showroom, service area, and production floor from the same dashboard.
Nothing in automotive is generic
A supermarket sells thousands of identical units of the same product. A dealership sells eighty vehicles, each individually configured, each with its own price, finance example, and legally required consumption data. A parts store holds tens of thousands of individually numbered bins. A production line runs a kanban loop per part. Information in this industry attaches to single items, and single items are exactly what a screen on a wall cannot address.
So the work gets done on paper, and the real cost is not the printing. It is somebody walking the showroom with a stack of window cards after a rate change, or relabeling a rack when the stock plan moves. Wireless e-paper removes the walk. A label updates from the dashboard in seconds, holds its image without power, and stays legible in direct sun, so it works in a sunlit showroom or on a warehouse rack where no screen and no cable would. Outdoor, weatherproof e-paper isn't in the range yet.
Where the detail changes daily
Four of these sit on the object itself and update without anyone walking the site. The other two belong to a room, which is where a screen still does the better job.
Sold, reserved, demonstrator
A vehicle's status changes on the label the moment it changes in the system, with nothing to peel off and nothing to reprint.
Parts bins and rack locations
Bin numbers, locations, and stock levels across a parts store, updated centrally when the layout is reorganized.
Workshop bays and job cards
Bay allocation and job detail at the bay itself, moving with the schedule rather than being reprinted each shift.
Showroom and window content
Model films, brand campaigns, and awards, running on the glass that faces the street long after the doors are locked.
Service reception and waiting
Fixed price servicing, seasonal work, accessories, job progress, during the one part of the visit when customers have time to read.
Automotive is more than the showroom
The same platform covers the businesses on either side of the sale, from the plant that builds a vehicle to the chain that services it years later.
Dealerships and showrooms — a live price label on every car
Service departments — bay and job labels, progress on screen
Parts stores and distribution — bin and rack labels at scale
Manufacturing and suppliers — line-side kanban, andon screens
Fleet, leasing, and rental — vehicle status read at the car
Training and OEM centers — course content, room status on e-paper
Built for groups that run on somebody else's brand
A dealer group presents three or four manufacturers, each with its own guidelines, campaign dates, and tolerance for improvisation. The platform has to keep them apart without turning head office into a bottleneck.
Trusted by fleets that never stand still
Leasys, the Stellantis mobility brand managing a European fleet in the hundreds of thousands, runs Castit. A leasing operation is the hardest version of the problem this page describes: vehicles moving constantly between drivers, branches, and depots, with the information about them having to move just as fast.
See more customer stories →Screens are just the beginning
Castit is one of three pillars of the GuideLites platform — signage, visitor reception, and room booking on one contract, one dashboard, one partner.
You are hereDigital Signage
Digital Reception
Room Booking
one contract · one dashboard · one partner
Watch a whole site update without anyone walking it
Try it free. Take the change you would least want to make by hand, like a manufacturer rate change across the showroom, run it through the platform, and time it yourself.
21 days of the complete product on up to ten players, then one player stays free forever. No credit card needed. Prefer a guided tour? Book a demo.
Frequently asked questions
What is digital signage for car dealerships?
It is the use of centrally managed screens across a dealership for showroom content, service information, and job progress, usually alongside e-paper labels on the vehicles themselves. One platform runs both.
What can e-paper labels be used for in a dealership?
Vehicle pricing on the showroom floor, bin locations in the parts store, and bay allocation in the workshop. Each label is wireless and battery powered, so nothing needs cabling.
Can I update prices across the whole showroom at once?
Yes. A change publishes from the dashboard to one label or to every label on a site in seconds, so a rate change no longer means walking the showroom.
Can a dealer group keep each manufacturer's brand separate?
Yes. Brands and sites are structured independently, with a review step before publishing, so a campaign reaches one franchise without touching another.
Does it keep working if a site loses its connection?
Yes. Content is stored on each player, so screens keep running through an outage and sync again once the connection returns.