Modernized Employee and Visitor Communication for a Green Construction Company
Well-placed screens, custom-built slides, branded visuals, and a more dynamic way to communicate with everyone who walks through the door. How Van Vlierden modernized its internal and visitor communication after decades in green construction, with Castit digital signage at the center.
In a business with deep history, modernization isn't about replacing what works. It's about finding the right places to bring in new tools that strengthen what the company already does well. The longer a business has been around, the more carefully it needs to choose where to update, because the brand, the relationships, and the way the company communicates have all built up over years and need to be respected in any change.
Van Vlierden came to Castit with that exact balance in mind. After decades in green construction, the company wanted to bring its communication channels up to modern standards, both for employees and for the visitors who come through its premises. This is how a focused Castit rollout helped them do it.
About the Client
Van Vlierden is a Dutch green construction company with long experience in design, construction, and maintenance of green spaces. The company offers a comprehensive approach to its work, serving as a single point of contact across the full project lifecycle, from initial design through construction and ongoing maintenance. Their specialists create green spaces tailored to individual preferences, whether modern, contemporary, or classic in style.
Like most established companies with a long history, Van Vlierden has built deep expertise and strong client relationships over decades. The challenge for businesses like this is bringing modern communication tools into an operation that already has a clear identity and well-established ways of working. The goal isn't to disrupt what's working. It's to add new capability where it can genuinely contribute.
The Challenges
Van Vlierden recognized that their communication channels needed an update, both internally and in the way the company presents itself to visitors. A few specific goals were behind the project:
- Modernizing communication with employees and visitors. Traditional internal communication tools had served the business well for years, but the team wanted something more dynamic, visible, and engaging for both audiences.
- Showcasing projects and expertise. Van Vlierden has decades of completed work and significant expertise in green construction, and the team wanted a flexible, visual way to bring that into the everyday environment of the company premises.
- A platform that wouldn't require ongoing technical support. As a construction company, Van Vlierden needed a system they could manage themselves, with intuitive tools that the in-house team could use independently.
- Brand consistency in everything visible to visitors. The visual identity of the company, including the logo and branding details, needed to come through clearly and cohesively across whatever solution was put in place.
What Van Vlierden was looking for was a comprehensive digital signage solution that would elevate communication, captivate employees and visitors, and align with the company's vision and identity.
The Castit Solution
Van Vlierden discovered Castit while browsing the web and saw immediately that the platform's features and intuitive interface fit what they were trying to do. The rollout came together around well-placed screens and a strong commitment to making the most of Castit's content tools.
- Active screens, strategically placed. Van Vlierden installed dynamic screens at thoughtfully chosen locations within their premises. The screens became natural communication platforms, delivering content and capturing the attention of both employees and visitors throughout the day.
- Easy customization through Castit's CMS. The team built a series of custom slides themselves, without external support, using Castit's content management system. The interface was intuitive enough that Van Vlierden could update and refresh messaging on their own, keeping content current and relevant without depending on outside help.
- Library integration for richer content. The team made effective use of Castit's library feature, drawing on broader content sources to create a more captivating and immersive experience for the audience. The library expanded what the screens could show without requiring the team to produce every asset themselves.
- Big Clock and Weather app. A prominent clock widget keeps employees and visitors aware of the time at a glance, while an integrated weather app provides up-to-date forecasts. Both add useful, ambient information to the screens beyond core company content.
- YouTube embedding. The platform's YouTube integration lets Van Vlierden share engaging videos and promotional content directly on the displays, enriching the visual experience and adding a layer of professional polish.
- Custom logo and branding. Castit gave Van Vlierden the ability to use their custom logo prominently across the digital signage, reinforcing brand recognition and establishing a cohesive visual identity across every screen.
- Engaging slide transitions. Captivating slide transitions added a final layer of visual quality, creating a seamless, professional viewing experience that holds attention naturally.
The Results and Impact
The rollout has had a clear effect on communication, engagement, and brand presence at Van Vlierden.
Modernized Communication
Higher Engagement
Stronger Brand Identity
Easy Content Management
- Communication has been transformed. The team has successfully modernized how they engage employees and visitors, with dynamic, visually compelling content that conveys messages effectively and supports much better message retention than traditional static methods.
- Engagement has gone up across both audiences. The combination of easy customization, library integration, prominent clock and weather displays, YouTube embedding, and engaging slide transitions has created content that captures attention. Employees and visitors are noticeably more engaged with what's on the screens, which strengthens both internal awareness and visitor impressions.
- Brand identity has been reinforced. The custom logo and consistent branding across the digital signage has amplified Van Vlierden's brand presence inside their premises. The visual experience now matches the quality of the work the company is known for, which strengthens recognition and trust at every visit.
- Content management has become straightforward. With Castit's intuitive CMS, updating and maintaining content has become a simple, repeatable part of the team's workflow. Information stays current without administrative friction, which is exactly what a busy construction business needs from this kind of tool.
Digital Signage Works for Construction, Landscaping, and Project-Driven Businesses
Van Vlierden's experience reflects something true for established construction, landscaping, and project-driven businesses: a long history is an asset, but communication tools need to keep pace with how clients and employees expect to receive information today. Modern digital signage doesn't replace the company's identity. It supports it, by giving the business a flexible, branded, dynamic way to share what it does and what it stands for.
For green construction firms, landscaping companies, contractors, design-build studios, and other portfolio-led businesses, the value of digital signage is in combining project showcases, branded content, useful real-time apps, and self-managed flexibility on a single platform. Project visuals communicate the company's capabilities. Custom branding reinforces identity at every visit. Real-time apps add useful context for visitors and employees. And because the platform is built to be managed without specialist skills, the in-house team stays in control of how the company tells its story.
If your construction, landscaping, or project-driven business is looking for a way to modernize internal and visitor communication while staying true to your established identity, Castit is worth exploring. The platform supports custom branding, advanced content tools, and the kind of flexibility that suits established businesses with their own way of doing things. Visit Castit to learn more, or reach out to talk through what a setup would look like for your company.