Digital signage billing, simplified: sign up, pay, and scale with Castit

Buying business software used to mean a lot of waiting. You found a product you liked, filled in a form, waited for a reply, agreed on a price over email, waited again for an invoice, and only then got to use the thing you had already decided you wanted. For digital signage, that back and forth was normal for years. If you wanted to run content on a single screen or across fifty, you still had to go through a person to get started.

That is increasingly out of step with how people actually want to buy. *In its 2026 research, Gartner found that 67 percent of B2B buyers now prefer a rep-free buying experience, up from 61 percent a year earlier. People want to try software, see how it works, understand what it will cost, and pay for it without booking a call first. *Castit now works exactly that way, and this post walks through what changed, how digital signage billing works day to day, and what it means for you as a customer.

What changed in Castit

Until recently, every Castit account was set up by hand. Someone created the account, someone agreed on a price, someone raised an invoice. There was no way to sign up, use the product, and pay for it on your own. That is now gone. Castit has a proper commercial engine behind it, so you can start using the platform, upgrade when you are ready, and manage your own licenses without waiting on anyone.

In practice, this means three things:

1. You can sign up and start using Castit for free, right away, with no card.
2. You can upgrade and pay online when the product has earned it.
3. And you can add or remove player licenses yourself as the number of screens you run goes up or down.

It is a self-serve digital signage solution, with real people still available whenever a conversation makes more sense than a checkout page.

Start for free, and keep it free

The free plan is called Essential, and it is worth understanding clearly, because it is not the usual trial dressed up in nicer language.

• When you sign up, you get one player license and you keep it. No card to enter. No expiry date counting down. No wall that drops in front of your screen asking for payment.
• For the first 21 days, you get the complete product with nothing held back, so you can build real content and see how the platform behaves on your own screens.
• After those 21 days, your screen keeps playing. Nothing is switched off and nothing is deleted. The content just becomes simpler, with fewer items in rotation, a shorter maximum video length, and a selected set of apps.

Castit's free plan settles into a smaller free plan that keeps running for as long as you want. If you never upgrade, you still have a working digital signage screen.

What a player license actually is

One point causes more confusion than any other, so it is worth stating plainly. Castit is licensed per player, not per screen.

A player license covers one player, the device that plays your content. A player does not have to be a separate box sitting behind a screen. It can just as easily be a display with the player built into it, or another physical device that runs the content itself. What matters is that you are licensed per player, not per screen, so the number of licenses you need comes down to how many players you run, not how many displays you have on the wall. Depending on the setup, a single player can even feed more than one display. Knowing this from the start means you will not think you have been charged for something you have not.

How payment works

When you decide to move to the Professional plan, paying is quick and secure.

• Card or iDEAL, handled safely. You can pay by card or by iDEAL through a hosted checkout run by Stripe. Castit never handles or stores your card details. iDEAL is available for payments made in euros, which suits most customers in the Netherlands, where it is the way people expect to pay.
• Monthly or yearly, your call. Choose to be billed monthly or yearly, and switch between the two later from your subscription page. You can always ask us for the exact figures rather than reading them off a page.
• Terms and hardware, when you need them. If you need traditional invoicing terms, our team can arrange that. And if you are buying player hardware at the same time, it can sit on the same invoice as your subscription, as a one-time charge kept separate from the license price.

Behind all of this is a simple idea. You will not find a wall of digital signage tiers to work through. There are two plans, Essential and Professional, and that is deliberate. If your situation genuinely needs something different, that is a short conversation with us, not a hidden third column on a pricing page.

Scale up, scale down, or step away, without losing anything

Signage estates rarely stay still. A store opens, a site closes, a season ends, a new location comes online. Castit is built to move with that rather than fight it.

• Adding licenses. You can add player licenses at any time, and your new screens start working right away. A store that opens on Monday is not waiting until Friday to show anything.
• Removing licenses. You can remove licenses at any time too. When you do, they keep working through the end of the period you have already paid for, and then stop. There is no refund or credit for the unused portion, so the fair way to think about it is simple: you always get the full period you paid for, right up to the last day.
• Canceling. If you cancel, nothing dramatic happens. Your subscription runs to the end of the period you have paid for, and you will not be charged again. After that, the account drops back to the free Essential plan and keeps one working license. Your content, your screens, and your setup are all still there. Come back later and you are not starting over.

Common questions

1. Do I need a card to sign up? No. The free Essential plan needs no payment details at all.
2. What happens on day 22 of a free account? The screen keeps playing. You get fewer items in rotation, a maximum video length, and a selected set of apps. Nothing is switched off and nothing is deleted.
3. Can I buy just one license? Yes. You can run a single player license and pay for exactly that.
4. What happens if a payment fails? Your screens keep playing through a grace period while the payment is retried, so there is no sudden blackout. Only after that window are licenses paused, and they come straight back the moment the invoice is settled.
5. Can I switch from monthly to yearly? Yes, from your subscription page, whenever it suits you.
6. What currency does Castit bill in? Prices are set in euros, but you do not have to pay in euros. If you are outside the eurozone, the payment gateway converts the amount and charges you in your own currency at checkout, so you can pay the way that suits you.

Ready to see it on your own screens

The best way to understand a digital signage platform is to run your own content on it. You can sign up for the free plan and have a working screen today, with no card and no commitment, and upgrade only when the product has proven itself to you.

If you would rather talk it through first, or you want the current pricing for the Professional plan, we are happy to help. Reach out to the Castit team and we will walk you through the plans, the licensing, and what the platform can do for your screens.